It may be all too easy to deal with the articles on our sites as’ours’ – and watch our websites as an opportunity to chat about what we want to talk about, when we want to, using our favorite buzz words and phrases. After all, these words and phrases make sense to us and they help to demonstrate the breadth and depth of their expert knowledge.

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And that is OK – if you like having one-sided conversations.However, if you are operating a business or hobby site and would like to communicate with clients or possible customers more effectively online – and find a market for your goods, information or services – one of the best ways to do this is to use phrases that everybody will understand. It is an approach that works because it draws your readers nearer.If anyone can comprehend the content on your own website, your website is a lot more likely to appeal to a wider group – like any target audience or sub-group you may be attempting to achieve. As a result, your site is going to have a wider appeal and feel less like a members-only club which shuts people out, which makes them feel excluded and loses you precious clients – and earnings. Rather, easy-to-understand articles will transform your site to an accessible source of information which encourages visitors to look around, read, delve deeper into what’s on offer, and return for one or more return visits.Using plain EnglishThe simplest way to produce your website understood by a larger audience is to use plain English, in other words, English that is easy to understand, straightforward and clear.Here are some tips to show you how to Create plain English to your website – in 6 easy steps:Use shorter phrases Use shorter sentencesAvoid using jargonPrevent the passive voice: go instead for the busy voice (it will lower your word count). Compare:’that the company is a provider of hand-knitted hats and gloves’ with the active version:’we market hand-knitted hats and gloves’Always clarify abbreviations and acronyms the first time they appear on every web pageDo not use two words that mean the same thing in the same sentence, e.g.’contact me for Additional help and help’Keeping Your Site content currentBut plain English is only a part of this picture when seeking to stay relevant to your customers.Few things can turn potential online customers away faster than a cluttered, out-of-date website. Out-of-date content informs visitors that the website may not be the best source of reliable information. Early clues include date-stamped webpages (with very old’last updated’ dates) or ancient content that highlights, as an instance, a’forthcoming’ occasion that’will be’ taking place in June 2008 – extended following the month and year have passed.Listed below are a number of ways you can keep on top of your content, ensure it is kept current and engages customers who’ve taken the trouble to visit you online.Establish your company (or personal) publishing planning program – and stick to it. All these are dates in the future that you will set aside for making updates to your site content, for example in the end of the financial year as soon as your prices are just about to change, or every time you launch a new event or have held an occasion Set aside time for a normal content health check. This should involve reading via your webpages (or getting somebody else to do it for you) to assess if the information you have printed is still relevant. For example, you may have begun to offer a new batch of services, but have not mentioned this important fact anywhere on your site. Insert a news angle – with a slant that is tailored to your website clients. There might be a few regular business news that you are able to share (composed in your own words), in a means that’s helpful and relevant to your customers. In case you have a site that covers the exact same subject as your website, consider using the news story idea to generate blog articles and commentary – to gas dynamic internet interaction. Do not forget to moderate the blog comments you receive and also to reply to the remarks – as a part of your ongoing publishing planning schedule. It all contributes towards this all-essential two-way conversation between you and your clients.

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