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If you are in doubt how to publicize your site, then this article is for you. You’ll find there are lots of people out there with sites, specifically in our industry, but many are struggling to get traffic and comments. There are 3 main reasons for this:They didn’t take the necessary steps to set up their site correctly with an Initial Blog Promotion StrategyThey don’t have an continuing Blog Promotion StrategyThey do not site always. I will tackle these problems one by one and provide you a systematic approach, which means you will know step by step how to advertise your blog.I’m going to make an assumption that if you are working to promote a website, that you have a self-hosted wordpress site. You are not using a site hosted on wordpress.com. Your site is hosted on a domain that you own, meaning you pay for hosting through a hosting provider like HostGator or even Dreamhost. Nor are you currently using a Blogger.com site or a Drupal or Joomla website. It is not that Drupal or Joomla are bad; I’m just not as familiar with these formats and want to remain in my own area of knowledge. Self-hosted wordpress blogs are pretty much the norm for our industry for their ease of use, flexibility, and expandability, so if you are not using one I advise you to do so as soon as is practical.The blog marketing strategy will be broken into two stages, as well as two posts. This really is a one-time occasion that occurs before you begin blogging regularly to be certain you have the essential plugins installed and you’ve taken the appropriate measures to make sure your site is ready for promotion.The followup article will cover Phase 2, that’s the Ongoing Blog Promotion Strategy. This is a checklist that you will complete every time you compose a new blog article to ensure to receive exposuretraffic, opt-ins, comments, stocks, and decent search engine positions. I am not planning to go too deep into SEO in this article, but I really do intend to write the following article of my top recommendations to optimize your site posts to search engine visibility. That said, let us move to Phase 1.Promoting Your Blog – Stage 1: Initial Promotion StrategyEstablish a ping listing: A ping record is a listing of sites which listen for new information on the internet. You can find a good list to start with at wordpress.org. As soon as you replicate that list you paste it at the’Composing’ Department of your WordPress site settings. Now each time you publish a new blog post, each of those services will be informed and you will begin to see visitors to your site. Setup Feedburner: Feedburner provides a way for the customers to subscribe to your blog content that is new. You need people who like your articles to return to your website, and Feedburner provides them a way to subscribe to a site and be notified when you publish new content. This brings you more traffic than if they had to remember to check your site themselves. To set up Feedburner just go to feedburner and set up an account. There are additional settings options to play together however, by submitting to feedburner, you’re pretty much set for the visitors to subscribe to a new content. Install a good SEO Plugin: there are numerous paid and free Plugins which assist you to ensure that each blog post that you print has certain attributes that make it even more appealing to search engines. I am currently using WordPress SEO by Yoast, and it is a free plugin. Another fantastic solution is SEO Pressor, that can be a paid alternative but provides more performance and automation. These plugins help you ensure your on-page SEO is so that you can Publish your RSS Feed and Blog to Directories: The purpose of submitting your RSS Feed and Blog to directories is Just like maintaining a ping list. These directories have been browsed by people that are interested in the sort of content you need to give. The important part of the course of action is to be certain to submit to the proper category, to fit your content with your audience. A fast search of Google reveals an abundance of blog and RSS directories accessible to submit your site and your feed. Some sites will need a reciprocal link. There are also services that can submit to those directories for you that is a good deal, if your budget allows. This makes the pages which you bookmark people to the men and women who share your interests on that site. Because of this, individuals with whom you have common interests can be informed of your new blog posts as you bookmark them. This brings traffic to your website since they share your interests and will probably be interested in what you are reading or bookmarking. 1 tip to social bookmarking is not to only bookmark your own publications, in order to not seem self-evident. Be genuine in the articles that you bookmark. You also need to bookmark posts from a variety of resources, not your own. It’s also important to reach out and network with people on the societal websites, so that your built-in audience develops and you also get more visitors. Social bookmarking websites are slowly being compromised by Facebook and Twitter since the goto sharing sites, however they’re still useful for getting traffic. Subscribe to get a Social Bookmarking Automation Tool: There are tools that automate submission to many social bookmarking websites that you will be posting content to. Among the very best out there is Onlywire. Using Onlywire cuts down drastically on the time necessary to login to each Social Bookmarking site and post your own bookmark. When you have installed your accounts at the different social bookmarking sites, you can pretty much update every one your bookmarks in the push of a button. There is a free version and a paid version of Onlywire. The main distinction is that the free version is capped at the amount of monthly submissions. It’s a good idea to begin with the free version till you get accustomed to the platform and you have your account setup. Obtain an Autoresponder Service and setup Blog Broadcast: One of the chief ways you’ll get repeat traffic to your blog is by sending your email readers a Blog Broadcast. There are a few main options for autoresponder services. One of the most well-known services used by network marketers is GetResponse. I personally use Aweber, however and it satisfies my needs fine. They are pretty much equal in terms of attributes at each price point. Once you’ve chosen a service, you’ll need to set an opt-in form on your site you will use to catch your readers’ email addresses (or name and email). You will have to get a spoonful of some sort in order for the majority of people to provide you their name and email. The giveaway needs to be something irresistible to the prospect, like a sound mp3, or a ebook or video that provides them valuable info. You might also provide a tutorial which teaches them how to solve a problem they are facing. As soon as they opt in to your list and provide you their email address, you can send them Blog Broadcasts through your autoresponder support. A Blog Broadcast is simply an automatic or semi-automated email which may be delivered to your subscriber list that includes the content of your blog article. You coordinate it by linking your autoresponder service to your site’s RSS feed; then it begins listens for new blog posts. Once it is notified you’ve composed a new post, it may send the post out to your list automatically. A much better way, and also the way I use it, is to get the mails queued to send, however I’ve to really publish the email to my list before it is sent out. This provides me the capability to personalize the emails a little more so that they read better, and also to personalize them for my readers. I do not recommend placing the site broadcast to completely automatic.

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